Monday, October 13, 2008

How to Start a Catering Business

By Gary Pearson

If you thrive in the crowd and love everything about food, your ideal entrepreneurial niche could be a catering business. The challenges in a catering business include back-breaking hours at the stove and lots of physically laborious activities, but the ultimate rewards are definitely worth all the hard work.

Although it's not necessary to have a culinary degree, you must be familiar with food safety and handling procedures, food preparation techniques, and food presentation. As you may be aware, eating food begins with the eyes, therefore it is crucial for you to possess the ability to present your food in a pleasing-to-the-eye manner. Not only must your food look good, it must taste even better!

If you believe you have what it takes to run a successful catering business, start by conducting research via the Internet or visit your local library and check-out books on the subject. You'll need to find out as many details as possible regarding licenses and certifications that are required in your area.

Once you are through with your primary research, you will have to assimilate relevant data and organize it well for your use. Now you have to formulate a business plan and a marketing strategy from all the information that you have learned. The internet provides excellent resources for this. You can check out websites like www.sba.org, where you can find various published papers and other useful data.

Financial institutions and private venture capitalists/investors are more likely to approve your monetary loans when you provide detailed business and marketing plans. You will also have to invest a certain portion of your savings for your business, but always remember to limit your investment to the amount you can spare to lose, if the business fails.

While it might be exhilarating to start your own catering business, it's important to realize that in the beginning you will be wearing many hats. In addition to preparing food and catering events, you'll need to have a good understanding of marketing in order to obtain new business. And, let's not forget the day-to-day duties such as answering the phone, quoting prices, following up with clients, performing accounting duties, ordering supplies, etc.

Although owning your own catering business is a highly rewarding experience, you should be prepared to work long hours and be available to work weekends and evenings, at least until you are well-established.

A catering business is not just about preparing food for an event. The actual A to Z process involves preparation, delivery, table arrangements, food serving and cleaning up after the event. You'll need lots of stamina for this business and it's best to be prepared for the uphill climb.

Most times of the day, you will be up on your legs. Catering jobs require you to stand for long hours. You may have to work hard for as long as 12 to 15 hours each day. You might have to serve for catered events at odd locations. It is important to remain calm and positive through all the rigors.

In any case, notwithstanding all the hard work, in the end, if you genuinely love what you do, it is going to be worth it, and a lot of fun. Catering jobs are hectic and taxing and hence you require a good plan for all your activities.

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